Restaurant Week Signups Have Begun |
Visit Tri-Valley’s Taste Tri-Valley Restaurant Week (February 23 - March 3), presented by Fremont Bank, is right around the corner, and enrollment for participating restaurants and businesses is officially open! Join numerous businesses in the Tri-Valley for 10 delicious days of special menus and events highlighting the rich culinary scene of the Tri-Valley region. For more information and to register your business, click here.
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We are proud to partner with City Serve once again this year for their Winter Coat Drive! Help us spread the word by printing out this flier and posting it in your place of business. |
Two Livermore Hotels Rebrand |
Two Livermore hotels recently made major upgrades and rebrands with the DoubleTree Livermore and Rodeway Inn located in Livermore. Congratulations! Looking to spend New Years Eve in spectacular fashion? Check out this package from our friends at Hawthorn Suites and the Bankhead Theater:
New Year’s Eve Package in Livermore Valley Wine Country
Come celebrate the arrival of the New Year in Downtown Livermore. The Hawthorn Suites by Wyndham Livermore Wine Country has teamed up with the Bankhead Theater and Downtown Livermore’s Simply Fondue to create the perfect evening as we close out 2023 and welcome in 2024.
The New Year’s Eve Package includes: 2 Person Package 1 night stay in a King or Double Queen studio suite at Hawthorn Suites by Wyndham 1 bottle of Livermore Valley wine* and 2 engraved wine glasses
4 Course Dinner for (2) at Simply Fondue in Downtown Livermore (photo, champagne toast, and gratuity included)
2 tickets to the Four Freshman New Year’s Eve Celebration performance at the Bankhead Theater
Includes a sparkling wine toast and dessert reception following the performance to celebrate the arrival of 2024!
$489+tax (2 person package)
Please click here to book today.
If you have any NYE parties or events you'd like to share, post them on our events website The Vibe. |
Spread Cheer with Beer This Holiday Season |
Hop on the Tri-Valley Beer Trail this holiday season to earn a limited edition Beer Trail beanie and we’ll make a $20 donation to a local charity of your choice! Click here to download your pass and enjoy a beverage this holiday season! |
5-Year Destination Strategic Plan Report Completed |
Last month VTV concluded our collective 10-month strategic planning research with JLL Advisors following engagement with 100 stakeholders, 5 focus groups, 55+ individual meetings, monthly steering committee meetings and reaching over 1,500 participants in bi-monthly newsletter updates. A sincere ‘Thank You!’ to everyone who has participated in this endeavor to create the roadmap and vision for a successful and sustainable tourism industry for the next 5 years - and beyond! JLL presented the 110-page report to our Board of Directors in November with next steps to be addressed during a board retreat and staff implementation workshop in January. The DSP centers around six priorities to guide the destination and VTV through 2028. The priorities include: Destination Development, Multiuse Venue Development, Connectivity, Direct Marketing & Branding, Economic Development & Business Friendliness, and Organizational Development. We will continue to engage with the community at large (and in great depth) and thank you once again for supporting Visit Tri-Valley’s efforts on behalf of the industry. Our future is looking stronger and brighter than ever!
The link is here. |
Pictured from left to right: Gary Hernbroth of MDHA, Hillary Bamont of VTV, Renald Mesina and Danae Lutz-Franco of Marriott Pleasanton and David Rubens of MDHA
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Hillary Bamont (Group Sales Manager for Visit Tri-Valley) attended the California Society of Association Executives annual conference last week in Sacramento. She met with nine association planners who have qualified leads for the Tri-Valley area, including the California Peace Officers Association and Associated Builders and Contractors in Northern California, to name a few. In addition to the scheduled meetings, Hillary represented Visit Tri-Valley on the trade show floor with Renald Mesina, Director of Sales & Marketing for Marriott Pleasanton and Danae Lutz-Franco, Senior Sales Manager for Marriott Pleasanton. The show was a huge success with a great number of individuals interested in booking their meetings in the Tri-Valley area!
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The West Coast Jamboree Girls Basketball Tournament will be starting its third year in the Tri-Valley with 100+ teams playing December 28-30. One of the highlighted teams is Sierra Canyon from Los Angeles with the top-rated sophomore in the country (Jerzy Robinson) and is also where Lebron James’ children (and Kylie and Kendall Jenner) attended school. Please visit https://www.westcoastjamboree.org/ for more information on the tournament.
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New Transparency Laws take effect July, 2024 |
The Legislature passed two measures designed to increase the transparency of advertised prices.
The first measure, Senate Bill 478 makes it unlawful to advertise, display, or offer a price for a good or service that doesn't include all mandatory fees or charges other than levies imposed by a government. The second measure, Assembly Bill 537 requires that hotels, short-term vacation rentals, and third-party booking sites advertise the total price to be paid by a consumer to stay at a hotel or other lodging accommodation (ie: mandatory resort fees, F&B fees), excluding government taxes and fees (TOT, TBID, TID, etc.). The intent of these measures is to create a clearer price comparison for consumers. While CalTravel successfully negotiated amendments to exclude government-imposed levies from both new laws, it's important for impacted business to become familiar with implementation before they go into affect July 1, 2024. Our partners at the California Hotel and Lodging Association (CHLA) have created a useful compliance guide that includes fast facts, legislative summaries, and FAQ.
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Happy Holidays from the VTV Staff and Board! |
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