Hotel Assessment Raises Additional Marketing Funds Starting July 1 |
Following the resounding renewal of VTV’s Tourism Marketing District on May 3, hotels across the Tri-Valley will start assessing overnight guests $3.25 per occupied room per night beginning July 1, 2022. This new 10-year rate ($1 more than the last seven years) will spur augmented marketing efforts for the benefit of 40 hotels in the Tri-Valley TMD Plan. Announcement letters and forms were mailed to all hotels earlier this month in anticipation of the increase. With thanks to all the petition signers, VTV can increase the momentum to bring back thousands of travelers to hundreds of Tri-Valley hospitality businesses. Thank you! (For details, contact your city finance departments directly).
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The election results are in for Visit Tri-Valley’s 2022/2023 Board of Directors. Congratulations to:
Board Chair: Jim McDonnell, Sabio on Main
Vice Chair: Debbie Loge, Courtyard by Marriott, Livermore
Treasurer: Chris Hill, Four Points Sheraton, Pleasanton
Secretary: Jennifer Koidal, San Francisco Premium Outlets
Roel Almares: Best Western Danville Sycamore Inn
Jill Bergman: Town of Danville
Chris Carter: Livermore Valley Arts
Sanjiv Gupta: AC Hotel Pleasanton by Marriott
Holly Haag: Aloft Dublin-Pleasanton
Elmer Reyes: Hampton Inn, Livermore
Rhonda Wood: Wood Family Vineyards
And a big “thanks for your excellent service” to Brandon Cardwell, VTV board city representative from Livermore, whose term expires July 1, 2022. We will miss you! |
CDC Drops Negative Test Requirements |
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As of Sunday, June 12, the CDC will no longer require air passengers traveling from a foreign country to the United States to show a negative COVID-19 viral test or documentation of recovery from COVID-19 before they board their flight. You can read the entire statement here. |
State Water Agency Orders Businesses to Stop Watering Non-Functional Turf |
The State Water Resources Control Board approved an order that restricts businesses and institutions from watering non-functional turf. The regulation requires all urban water suppliers to implement conservation actions under Level 2 of their Water Shortage Contingency Plans, which commonly include measures such as limiting outdoor irrigation to certain days or hours, increasing patrolling to identify water waste, and enforcing water-use prohibitions. CHLA members are strongly encouraged to partake in water conservation efforts such as turf replacement and using CHLA water cards in hotel rooms.
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Meetings, Sports and Leads, Oh My! |
Solicited sporting events started coming back to Tri-Valley fields, courts and pools with gusto this spring. Lead development continues through additional outreach to meeting professionals across the globe with participation at the Hosted Buyers’ Market during MPI World Education Conference (MPIWEC) in San Francisco this week, a 6-month CALSAE NewsBrief banner ad, and 3-month MPI Membership retargeting campaign. Group business? You bet! |
Visitor Information Kiosk Launched!
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VTV's Tracy Farhad greeting all visitors to the San Francisco Premium Outlets in Livermore |
VTV launched a staffed visitor information kiosk at the San Francisco Premium Outlets on June 11th to capture visitor perceptions and interests this summer. Timed to coincide with Simon’s inaugural National Outlet Shopping Day, VTV staff will greet visitors, make referrals, hand out collateral and garner key insights to traveler behaviors each weekend as part of a June-Labor Day pilot program. Send your guests, and stop by to say hello Saturdays and Sundays 12-5pm. We are located next to Cole Haan just west of the food court (P.S. shopping is encouraged!)
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Brew Fest a Pouring of Success |
The Tri-Valley Beer Trail was a proud sponsor of the Alameda County Fair Brew Fest that took place on Saturday, June 18. VTVs Susan Bolt and Justin Bower headed out to the Alameda County Fairgrounds to spread the word of all things Tri-Valley and even gave away a Beer Trail Prize Pack of a one-weekend night stay at The DoubleTree by Hilton Pleasanton at the Club and two gift cards to stops along the Beer Trail. Cheers!
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I AM Tri-Valley: Outdoors |
I AM Tri-Valley: Outdoors took place earlier this month with a trip to Lake Del Valle. We ventured out on a small walk through Del Valle where we spotted nesting Bald Eagles and got a tour of the new Del Valle Visitor's Center! |
Cultural Unveiling Showcases Art-Focused Summer Campaign |
The Cultural Heritage Tourism Committee met at the exquisite Blackhawk Museum on June 16th to celebrate a year’s worth of Tri-Valley successes with a nod to the future. Facilitator Richard Peterson, U.S. Cultural Heritage Marketing Council President, plus VTV’s VP of Marketing, Robin Fahr, and CEO Tracy Farhad, presented brand new Arts & Culture features on visittrivalley.com as well as this summer’s “Hit the Road Less Traveled” arts al fresco marketing campaign. With ad buys in print, radio and digital across the Central Valley, Bay Area and Los Angeles, inquiring cultural-loving visitors will discover all the reasons to “stay and play” this summer! Check out the contest, hotel package, festivals and line up of spectacular outdoor (plus indoor) events by clicking here.
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VTV Annual Luncheon is Coming Soon! |
What's Happening in the Tri-Valley |
Take a look at all the happenings around the Tri-Valley by checking out our events page. |
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