It's Official! 10 More Years! |
From left to right: VTV Board Chair Jim McDonnell, VTV's Justin Bower, VTV Board Member Chris Carter, VTV Board Vice Chair Debbie Loge, VTV's Robin Fahr, VTV Board Member Rhonda Wood, City of Pleasanton Economic Development Lisa Adamos, City of Dublin EDD Hazel Wetherford, VTV's Tracy Farhad and City of Livermore Chamber of Commerce CEO Dawn Argula |
Thank you for supporting the renewal of your destination marketing agency – Visit Tri-Valley - for another 10 years! The Tri-Valley Tourism Marketing District was renewed following Pleasanton City Council’s meeting on May 3rd with an overwhelming 79% of petition signatures and no public dissents. This is great news for the hospitality industry in the Tri-Valley. Each assessment dollar raised (now $3.25 on each occupied room starting July 1, 2022) in the cities of Pleasanton, Livermore, Dublin and the Town of Danville, will be put back in to marketing the region as a sought-after visitor destination for both leisure and business hotel stays. We couldn’t have done it without you!
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California Travel Association Legislative Priorities |
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VTV's Tracy Farhad with California State Assemblymember Rebecca Bauer-Kahan (AD-16),
and Elaine Cortez Schroth, CEO, Visit Concord |
VTV President & CEO Tracy Farhad joined her Mt. Diablo Region colleague from Visit Concord, Elaine Schroth, for CalTravel’s Advocacy Day(s), promoting the continued importance of county and state tourism funding and initiatives for a full recovery of the hospitality industry. Farhad and Schroth met with enthusiastic support from Assemblymember Rebecca Bauer-Kahan (AD16) as well as Assemblymember Timothy Grayson’s (AD14) District Director, Gayle Israel from Supervisor Candace Andersen’s office, and Contra Costa County District 4 Supervisor Karen Mitchoff.
CalTravel had 81 industry professionals conduct 24 legislative meetings throughout the state of California. Conversations about the importance of tourism to the state's economy with hard asks for additional $45million in tourism marketing, EV infrastructure and the protections of Business Improvement Districts took place across the state with 15 Assembly and 9 Senate offices. Our groups presented state and district-specific economic impact reports, provided by Visit California. |
National Travel and Tourism Month |
May is California Tourism Month and Visit Tri-Valley celebrated National Travel and Tourism Week with a dedicated carousel takeover and landing page as well as print and online banner ads in The Bay Area Reporter, encouraging Californians to continue to support local by keeping their 2022 travel spending right here. While tourism is recovering nicely, we can never forget that the future of travel hinges on our collective resiliency and resolve to create a more efficient, innovative and sustainable industry. #FutureOfTravel
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Sports Madness This Weekend! |
VTV's Sports Development Director Todd Dibs just returned from a successful trip to Fort Worth where he attended the Sports ETA Symposium, kick-starting new opportunities for the upcoming fiscal year. He’s hosting another two events (his 10th and 11th since March) as we welcome the Spikeball Major to Dublin, as seen on ESPN, and the post-COVID return of the West Coast Gymnastics Regional Championships at Las Positas College. |
VTV's Justin Bower working our marketing booth at the Stockton Ports game |
Going to a Stockton Ports game this spring or summer? If so, look out for Visit Tri-Valley sponsored content! We have made an agreement to sponsor the ballpark trivia games and tabling such as Bark at the Park where fans were allowed to bring their dogs. We promoted our dog-friendly wineries, restaurants and hotels for those looking for a weekend getaway just a short drive away! Plus, we handed out our new VTV dog swag. |
The Tri-Valley Beer Trail was out in full force at the Livermore Valley Craft Beer Festival promoting the trail and giving out t-shirts! You can sign up for the Beer Trail here and be sure to follow @trivalleybeertrail on social!
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Gov. Gavin Newsom Bolsters Homekey Funding by $150 Million |
From CHLA's Newsletter: Governor Gavin Newsom announced the latest in a series of awards to local government for Homekey, and with these projects, the program has surpassed 10,000 units funded since it began less than two years ago. Newsom also proposed to add $150 million in funding for Homekey, bringing the total Homekey funding to $3.75 billion. Pending legislative approval, the Governor’s additional funding for Homekey will provide a total of $1.5 billion in grants next year to local governments for thousands more Homekey units across the state. The Governor’s Roomkey and Homekey programs have already provided temporary shelter for 50,000 Californians and helped another 8,000 secure more permanent housing through the purchase of motels, hotels, and other buildings.
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What's Happening in the Tri-Valley |
Take a look at all the happenings around the Tri-Valley by checking out our events page. |
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