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April 22, 2022
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Happy Earth Day!
Celebrate Earth Day all weekend long by getting some tips from our Eco-Friendly Activities in the Tri-Valley blog. It includes some farm-to-table dining options, sustainable wine tasting and fun exploration ideas at some of our local parks.
Did you know that the local hospitality industry is already ahead of the game when it comes to going green? This Earth Day, Visit Tri-Valley is celebrating its local hotels' eco-conscious protocols that are doing good for the planet, and in turn, their guests. As revealed in a recent survey analyzing environmentally-friendly best practices in place, eleven of our hotels are making meaningful efforts to conserve resources, reduce waste, and give back.
In fact, 82% of hotels engage in reduced-water landscaping and 73% utilize low-flow toilets. Furthermore, a whopping 91% of hotels engage in a recycling program and 64% compost organic materials. In addition, most hotels have incorporated water refill stations, bulk amenities, or biodegradable utensils to help eliminate single-use plastic consumption. But that's not all--seven of the eleven hotels also donate extra toiletry items and three give excess food to those in need. When travelers choose to stay at a hotel in the Tri-Valley, they are not only choosing to support the local community, but also the globe.
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DMA West Tech Summit in the Desert
VTV's Tracy Farhad and Justin Bower enjoying the reception at DMA West
At the end of March, VTV's Tracy Farhad joined by VTV Marketing Coordinator Justin Bower, traveled out to Destination Marketing Associations of the West in Tucson, Arizona. DMA West brings together Destination Marketing Organizations from the 13 western states for sessions on all the new trends in travel along with networking opportunities.
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Mask Mandate on Public Transportation
As of this moment, San Francisco, Oakland and San Jose airports are no longer requiring masks indoors; however, the CDC has requested to overturn this decision so this could just be temporary. Click here to read the statement from the CDC.
Meanwhile, Uber and Lyft have also dropped the mandate, but BART hasn't made an official or final determination if a mask mandate will drop and masks are still required to be worn on BART.
For more information, click here from CalTravel.
Los Angeles County kept their mask mandate despite the federal changes on public transit and at airports.
Also in Covid related news, as of March 31, 2022, all regulatory relief measures implemented by the California Department of Alcoholic Beverage Control (ABC) during the COVID-19 pandemic have ended.
Most of the 18 relief measures implemented by ABC were rescinded effective June 30, 2021, or December 31, 2021; however, one measure authorizing craft distillers to ship or deliver distilled spirits directly to consumers away from the licensed premises (2.25 liters per consumer per day) was extended for a short period of time and expired on March 31, 2022. For more information, click here.
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Sports Madness This Weekend!
VTV's Sports Development Director Todd Dibs is bringing in thousands of out-of-town travelers to the Tri-Valley this weekend as they attend two major sports events. The first is the End of Trail Girls Basketball tournament, an event that will bring in 140 teams from as far away as Canada and Hawaii and will use nine facilities throughout the region. Roughly 100 college coaches will be in attendance to scout the games for their future players. The second is the USA Gymnastics Region 1 Championships. This event will bring more than 1000 gymnasts from five states to compete to see who will represent their region at the USA Gymnastics National Championships.
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Marketing Update
Going to a Stockton Ports game this spring or summer? If so, look out for Visit Tri-Valley sponsored content! We have made an agreement to sponsor some ballpark trivia games and have a marketing booth out at the ballpark this summer!
The first week of May is National Tourism and Travel Week, sponsored by US Travel. If you would like to participate, you can view their social media tool kit here. Visit Tri-Valley will be doing a carousel takeover for the first 48 hours of NTTW as well as a full page in the Bay Area Reporter.
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Pairings Wine Bar Relaunch
From left to right: VTV's Justin Bower, Pairings Wine Bar owners Theresa and John Luevano, VTV's Robin Fahr
Pairings Wine Bar Restaurant in Downtown Pleasanton hosted a relaunch party on Thursday, April 21 and are continuing the party Friday, April 22 through Sunday, April 24. The weekend party includes live music from 6-9pm, giveaways, raffles and a Sip and Paint Sunday at 1:30. Reservations recommended.
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What's Happening in the Tri-Valley?
Help the team at Visit Tri-Valley keep a pulse on the latest developments, upcoming events, and exciting happenings going on in the Tri-Valley, so we can share the news with visitors and our partners in the tourism and hospitality industries. Submit your news by clicking here.
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Cheers,
