Taste Tri-Valley is returning February 18 - 27, 2022, and the deadline to sign up to participate is this Friday, January 14.

Restaurants who have not signed up yet, please click here to register for Taste Tri-Valley!

If you still need more information on Taste Tri-Valley, here is our informational webinar with all the details.

Not a restaurant but interested in participating in Restaurant Week? Click here to let us know.

Tri-Valley Restaurants Featured in Foodie Flashpacker

We’re off to a great start with a wonderful article from Foodie Flashpacker all about dining around in Dublin. This one was months in the works, but quite worth the wait. You can read the article here.

And this just in! Not to be outdone, Foodie Flashpacker headed out to Livermore and delivered this delightful roundup.

Traveler Sentiment Still Strong for 2022

By Destination Analysts

When it comes to what’s in store for 2022, while COVID still looms large—with weakened confidence in the ability to travel safety and declining senses of travel normalcy—Americans' overall travel sentiment has actually improved. Those in a ready-to-travel state of mind rose to 77.9%—among the highest levels since the start of the pandemic. While Omicron has and will impact travel, thus far it has not quelled Americans’ interest in travel in the ways previous surges did. Strong excitement for leisure travel grew to 69.2%. Americans are also increasingly enthusiastic to learn about new travel experiences (61.1%). Over 30% of American travelers expect to take more leisure trips in 2022 than in 2021. In addition, American travelers will have a firm focus on fun. When asked about their travel in 2022, Americans’ most say they will prioritize having fun (75.8%), followed by relaxing (69.2%), finding happiness (64.1%) and escaping stress (60.9%). For the full article, click here.

Tourism Marketing District Renewal Achieves

71% Petition Approval

As of today, Visit Tri-Valley’s Tourism Marketing District petition drive has successfully signed 71% of the Tri-Valley’s top hotel properties to secure future funding for the region’s 40 hotels (and counting). Petition signers guaranteed the TMD Plan will be on the agenda for a Resolution of Intention with the Pleasanton City Council on January 18th, with follow-up resolutions in Livermore, Dublin and Danville, including public hearings and final adoption prior to July 1, 2022. Thanks to all who have completed their DocuSign signatures already – and for those still outstanding, ready to sign or with questions regarding terms of the plan, please contact [email protected] or call (925) 417-6688 for details. We are grateful for your vote of confidence in VTV!

Indoor Mask Mandate Extended

Concern about the Omicron variant has prompted an indoor mask mandate extension through at least February 15 regardless of vaccination status. For more information on the mask mandate from the California Department of Public Health, click here. In addition, CDPH announced a lower threshold when it comes to Mega Events. Mega Events are now defined as 500 attendees indoors and 5,000 attendees outdoors.

Cal/OSHA followed with guidelines on employee isolation if they test positive or are exposed to someone who tests positive for COVID-19.

Marketing Update

Caffeine for a Cause was extended through January 17, so you still have time to get to those final stops and receive your limited edition mug! Plus, VTV will donate $20 to Culinary Angels, a local nonprofit that provides nutrient-rich meals to members of the community experiencing a serious health challenge.

Inspiration Guide Coming Soon!

Our 2022 Tri-Valley Inspiration Guide will be delivered to our hotels and other partners later this month. Click here for a sneak peek of what's to come.

West Coast Jamboree in the Tri-Valley

Champions from DeSoto High School with tournament director Harold Abend and our own Todd Dibs

Visit Tri-Valley hosted the West Coast Jamboree (Girls Basketball Tournament) between Christmas and New Year. The tournament was affected by cancellations due to COVID and the snow at the California/Nevada border, yet still had more than 100 teams come to the Tri-Valley. DeSoto High School from Texas won the top division with their five starters all going to Division 1 universities next year.

VTV Marketing Department to Address TVNPA Tomorrow

What's Happening in the Tri-Valley?

Help the team at Visit Tri-Valley keep a pulse on the latest developments, upcoming events, and exciting happenings going on in the Tri-Valley, so we can share the news with visitors and our partners in the tourism and hospitality industries. Submit your news by clicking here.

Cheers!