VTV’s Tourism Marketing District (TMD)

Petition Drive Underway

Visit Tri-Valley has launched a petition drive for our 40 hotel partners to renew, expand and secure future funding for continued marketing efforts within the region. VTV is funded by an approved hotel room assessment at each hotel in Pleasanton, Livermore, Dublin and Danville. Petition signers guarantee the TMD Plan is sent to each city/town for public hearings and final adoption prior to the current plan’s expiration in June 2022. The draft TMD Plan has been approved by the Steering Committee, VTV Board of Directors and the Economic Development Departments of our represented districts. Thanks to all who have completed their DocuSign signatures already – and for those with busy holiday schedules, please remember to review and sign before vacations begin. For any questions regarding terms of the plan, please contact [email protected] or call 925-417-6688 for details. We look forward to welcoming overnight visitors to the Tri-Valley for the next decade to come!

New International Travel Requirements Take Effect

Concern about the Omicron variant has prompted new rules for international travel to the United States. Inbound international travelers are now required to show proof of a negative COVID test taken within 24 hours of departure, regardless of vaccination status. The U.S. has also banned travel from South Africa, Lesotho, Eswatini, Botswana, Namibia, Malawi, Mozambique, and Zimbabwe. The new restrictions come just three weeks after the U.S. lifted its international travel ban on more than 30 countries. While this is a step backward, many are thankful that no quarantines were imposed.

Restaurant Week Kick-Off

Taste Tri-Valley is returning February 18 - 27, 2022, and we've already started prepping, having hosted an informational webinar with all the details which you can see here. Please help us spread the news by sharing the webinar with anyone that may be interested in joining us.

Are you a restaurant ready to sign up? Click here to register for Taste Tri-Valley!

Not a restaurant but interested in participating in Restaurant Week? Click here to let us know.

Marketing Update

Caffeine for a Cause is moving full steam ahead through December 31, 2021. Simply visit five stops along the Tri-Valley Caffeine Trail to earn a limited edition Caffeine Trail mug AND VTV will donate $20 to Culinary Angels, a local nonprofit that provides nutrient-rich meals to members of the community experiencing a serious health challenge.

Home for the Holi-deals runs through January 2 with hotel and local attraction discounts! If you’ve got a holi-deal to share with our visitors this holiday season, there's still time! Contact [email protected].

Hotel GM Power Breakfast 2.0

From left to right: Robin Fahr, VTV VP of Marketing; Rhiannon Eddy, GM Purple Orchid Resort & Spa, Livermore;

Sam Briskin, GM Residence Inn by Marriott, Pleasanton; Debbie Loge, GM Courtyard by Marriott, Livermore;

Catherine Cheda, GM Hawthorn Suites by Wyndham, Livermore; Tracy Farhad, VTV President & CEO and

Bryan Wingen, Owner Wingen Bakery, Livermore

Yesterday, Tracy hosted a Tri-Valley Hotel GM Breakfast at Wingen Bakery in Livermore for a meet and chat to offer suggestions, share ideas and get in on the discussion for VTV’s renewal in July 2022. It was wonderful to break bread...or bagels...together and put a couple of new names to faces. Look out for details on the next GM Breakfast coming in the New Year!

Sports Update

West Coast Jamboree, a basketball tournament featuring more than 120 teams across the West Coast and beyond, tips-off December 28 through December 30. Be on the look-out for these teams staying the night in our area and dining in our local restaurants!

Hometown Holiday Happenings

Deacon Dave's in Livermore

Need a little help getting into the holiday spirit? Check out our latest listing of upcoming holiday celebrations, special seasonal performances, the best spots for family photo ops, and where to get your gift shopping done in the Tri-Valley!

Are you planning on featuring any fun, seasonal food or beverage items on your menu this winter? Think peppermint flavored ice cream, gingerbread spice lattes or pumpkin bread pudding -- then we may have a spot for you in our Festive Food & Booze blog! Submit your menu items and photos to Amber at [email protected] to be considered!

What's Happening in the Tri-Valley?

Help the team at Visit Tri-Valley keep a pulse on the latest developments, upcoming events, and exciting happenings going on in the Tri-Valley, so we can share the news with visitors and our partners in the tourism and hospitality industries. Submit your news by clicking here.

VTV offices will be closed Thursday and Friday, December 22 & 23 for Christmas and again Thursday and Friday, December 30 & 31 for New Year's. Please call ahead if you're stopping by!

Cheers and Happy Holidays!