March 19, 2021
Duval Tourism Forecast for 2021
Jacksonville's tourism is in a rebound state as we see more and more visitors feel safe to explore our wide-open spaces and beautiful weather. Recent reports have confirmed that the future is looking bright.
Since we saw the lowest STR metrics in Duval County history occur almost a year ago in April 2020, the future looks much more promising. Overall, occupancy will end 2021 with a double digit growth. Average Rate will see a slight decline. RevPAR will also have a double digit growth. While the growth will not bring the statistics back to pre-pandemic levels, it will be some of the largest growth in our history. For more information check out the 18 Month Forecast.
If you'd like to learn more, you can reach out to Visit Jacksonville's Analytics Manager, Laurie Kopstad.
CITY OF SCOOTERS If you've been Downtown, you've seen people zipping through the Urban Core on the City's newest microtransport--electric scooters. 4 companies, Duck, Helbiz, LINK, and SPIN have 100 scooters ready to go at the push of a button. Through their app, you can pay $1 to activate the scooter and approximately $.30 per mile. UFC BRINGS THE FANFARE For the first time since the COVID-19 crisis began, Jacksonville is hosting a full-capacity event at Vystar Veterans Memorial Arena. UFC 261 will be held on April 24th, expected to draw 15,000 spectators. The event will also be available to watch on pay-per-view. JACKSONVILLE IN THE NEWS Our team has been working hard to get Jacksonville's name on everyone's radar. Our media efforts have resulted in many pieces about golf, spring travel, beaches and more. To keep up with all the tourism updates and media features, join our Facebook Group, Visit Jacksonville's Tourism Industry Updates. TAKING FLIGHT New direct flights have changed the travel game at JAX International Airport. Several new direct routes have been added including Greenville-Spartanburg International Airport, Los Angeles International Airport, St. Louis Lambert International Airport, and Ronald Reagan National Airport (DCA).
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