Big Bear Events, Partner Opportunities & New Marketing Assets

Summer is in full swing in Big Bear. Below are upcoming event highlights, a SkyFest Big Bear lodging opportunity, new partner marketing assets and a reminder to share your feedback about future Fourth of July celebrations.

In this email:

• Free Summer Concert Series this weekend
• Events next weekend
• SkyFest Big Bear lodging partner opportunity
• New July–December event marketing assets
• Fourth of July fireworks feedback

Summer Concert Series Weekend 4
Saturday, July 18
Country Music with Free Line Dancing Lessons
Featuring Joe Peters and Elizabeth Bowersox

Music begins at 6:00 PM at the corner of Village Drive and Pine Knot Avenue in the heart of The Village. Admission is free, and all ages are welcome.

View Summer Concert Series Details

Monster Energy Pro Downhill

July 24–26 | 8:00 AM–5:00 PM
Snow Summit Bike Park

Watch professional and amateur riders compete in the USA Cycling National Championships on some of Snow Summit Bike Park’s most exciting downhill trails.

View Monster Energy Pro Downhill Details

Puptopia Big Bear

Saturday, July 25 | 10:00 AM–5:00 PM
Veterans Park

Dog lovers and pet parents are invited to a free festival featuring activities, agility experiences, demonstrations, vendors and plenty of fun for pups and their people.

View Puptopia Details

Music in the Mountains

Saturday, July 25 | 6:30–9:30 PM
Big Bear Discovery Center Amphitheater

Headliner: TLR – Experience The Eagles
Opening Act: Journeymen – The Music of Boston

Enjoy an evening of classic rock under the stars while supporting the Southern California Mountains Foundation.

View Music in the Mountains Details

We’re excited to offer a special lodging partnership opportunity for SkyFest Big Bear, hosted by Care for Big Bear, and we’d love for your property to participate.

The Offer

Participating lodging partners will provide Skyfest attendees with 15% off lodging for:

• 2-night minimum stay when booking includes one or both of the following dates:
  • Friday, August 14
  • Saturday, August 15

*If guests book more than two nights, the discount applies to the entire stay.

How It Works

A dedicated booking link will be shared publicly with Skyfest attendees. The link will feature participating properties offering the 15% discount through the BigBear.com booking engine.

Only lodging partners that opt in will appear, giving guests a curated list of properties actively supporting the event.

Not Connected to the Booking Engine?

You can still participate. Properties not listed in the booking engine can be featured on the SkyFest Big Bear event page on BigBear.com, along with a phone number for direct bookings.

Respond by July 22nd to be included.

Our second collection of partner marketing assets is now available, featuring events taking place from July through December 2026.

The library includes ready-to-use photography, graphics and videos for social media, websites and e-newsletters. Use these assets to promote upcoming events, inspire earlier trip planning and help drive visitation and bookings throughout the rest of the year.

These assets will remain available on the Partner Resource portal link found at the bottom of every partner email communication.

Questions? Contact Creative Director Matt McCabe at mattm@bigbear.com.

If you have not yet submitted your feedback, there is still time to share your perspective on the future of Big Bear Lake’s Fourth of July celebrations.

We’re asking Big Bear Valley residents and business owners whether Big Bear Lake should continue with its traditional fireworks show or consider transitioning to a drone show in the future.

Your input will help us better understand community sentiment as future options are discussed.

Thank you for staying involved and helping us support a vibrant Big Bear community.

Call for General Info
1.800 .424.4232

This email was sent by:
Visit Big Bear, P.O. Box 1936, Big Bear Lake, CA 92315

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