Mother’s Day Weekend, Big Event Season Kickoff + Best Lake Voting

Here is a quick look at what is included below:

• Mother’s Day Weekend in Big Bear
• Next weekend: Maifest + Spartan Trifecta Weekend

• Vote daily for Big Bear Lake

• Partner Resource Portal + full event calendar

Mother’s Day Weekend is here, and Big Bear is ready to welcome families, couples, locals, and visitors looking to celebrate Mom in a truly special way.

Thank you to everyone who responded to our outreach and submitted Mother’s Day promotions, events, dining specials, packages, and experiences. Your responses help us properly promote your business and give visitors a stronger reason to choose Big Bear.

When we reach out for promotions, events, or special offers, please continue to respond whenever you have something to share. The more information we have, the more effectively we can feature your business across BigBear.com, email, social, PR opportunities, and visitor-facing content.

Big Bear is the perfect place to celebrate Mother’s Day. The weather is beautiful, the lake is waking up, the trails are calling, and our mountain community offers the kind of fresh-air escape that families are looking for this time of year. As temperatures start to rise off the mountain, now is the time to remind Southern California that Big Bear is their perfect place to escape the heat, reconnect, and make memories together.

Visitors can view Mother’s Day events, brunches, lodging offers, lake activities, trails, dining, and more here: https://www.bigbear.com/events/mothers-day/

Next weekend is when event season really starts to kick into gear in Big Bear.

Maifest begins at Wyatt’s at the Big Bear Lake Convention Center on Saturday, May 16, with additional dates on May 23, 24, and 30. Known as Oktoberfest’s little sister, Maifest brings the energy of a German-style celebration with a fresh spring feel. It is a fun way to help usher in Big Bear’s spring and summer event season.

More Maifest info:

https://www.bigbear.com/events/maifest-big-bear/

Big Bear Spartan Trifecta Weekend also takes place May 16–17 at Snow Summit. This major athletic event brings racers, spectators, families, and outdoor enthusiasts to town for a full weekend of competition. Race options include the Sprint 5K, Super 10K, Beast 21K, Kids Race, Adaptive Race, and 10K Trail Race.

More Spartan info:

https://www.bigbear.com/events/big-bear-spartan/

These events bring people to town, which creates a great opportunity for local businesses to align their offerings with the weekend. Lodging partners, restaurants, retailers, activity providers, wellness businesses, and service providers can all think about simple ways to speak directly to these visitors.

A few examples:

Create a Maifest-themed food, drink, or lodging offer
Offer a racer recovery special for Spartan participants
Promote early breakfast, grab-and-go meals, or post-race dining
Highlight family-friendly activities for spectators and guests
Share event weekend tips with your guests before they arrive

Even a small themed offer or timely social post can help your business connect with visitors who are already coming to Big Bear for these events.

Big Bear Lake has been nominated again, and we need your help keeping the momentum going.

Last year, Big Bear Lake earned the #1 Lake, and this kind of recognition gives our destination a major boost. It helps keep Big Bear top of mind, gives all of us something to proudly share with guests and customers, and supports the broader story that Big Bear Lake is one of the best mountain destinations in the country.

Please vote daily and encourage your staff, guests, customers, friends, and family to do the same.

As a reminder, the Partner Resource Portal is always linked at the bottom of our partner emails. This page is built to help you access tools, assets, and information you can use in your own marketing.

You can find resources including:

• Digital Summit recordings
• KeyData lodging market snapshots
• Weekly media briefings
• Official Visitor Guide information
• Partner Extranet access
• Partner assets and seasonal marketing materials
• Past partner emails
• Visitor Guide bulk request information
• Full Visit Big Bear event calendar

You may want to bookmark this page. It is not accessible from BigBear.com search or the main navigation, so the easiest way to find it is through the link at the bottom of these emails.

Partner Resource Portal:

https://www.bigbear.com/partner-resource-portal/

You can also view the full Big Bear event calendar here:

2026 Big Bear Event Calendar

Thank you for helping us keep Big Bear moving forward. The more we work together, share information, and align around what is happening in town, the stronger our destination becomes for visitors, locals, and the businesses that make this community special.

Call for General Info
1.800 .424.4232

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Visit Big Bear, P.O. Box 1936, Big Bear Lake, CA 92315

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