Event Marketing Assets + Partner Invitations for Upcoming Events

We want to share a few timely updates and opportunities with you as we get closer to spring.

In this email:

• Event Marketing Assets
• Invitation: U.S. Rowing Team Announcement Event
• Industry Night at Piza Kama is This Evening

We’re excited to share a new library of event marketing assets designed to help our members and partners promote upcoming spring and summer events and encourage visitors to book their trips earlier.

This effort is part of a broader strategy that builds on proven creative performance while approaching current challenges from a fresh angle. Visit Big Bear is leading this initiative, but its success depends on all of us working together across the destination.

One of the biggest insights guiding this effort is timing. Event marketing tends to perform best when it starts 6–8 weeks ahead of an event, while travelers are actively planning. Promoting events earlier gives us a better chance to drive bookings now instead of depending on last-minute travel decisions.

A few things to keep in mind about the asset library: 

• It includes clean photography for a variety of uses, along with graphic assets for social media, websites, and e-newsletters, plus video content.
• Most videos are around one minute long, making it easy to repurpose clips without your content feeling repetitive.
• Many of the video clips do not include music, so you can pair them with trending audio on social media.
• The library will continue to grow throughout the event season, with more than 100 assets already available.

Together, these tools will help create a strong foundation for our collective marketing efforts and support visitation and bookings throughout the season.

If you have any questions, please reach out to our Creative Director, Matt McCabe, at mattm@bigbear.com.

We also wanted to let you know about a special event coming up on Thursday, March 26, celebrating the announcement that the U.S. Rowing Team will be training in Big Bear over the next three years through a new partnership with the High Altitude Training Center and The Sports Office.

The afternoon will include a fundraiser and community gathering, along with a limited number of boat rides on Big Bear Lake aboard the Time Bandit Pirate Ship alongside members of the U.S. Rowing Team. It’s a unique opportunity to experience the lake before the season officially begins and get a firsthand look at where the team will be training.

Boat rides depart from Holloway’s Marina

398 Edgemoor Rd, Big Bear Lake, CA 92315

Boat tour time slots (March 26th):

12:00 PM – 1:30 PM

2:00 PM – 3:30 PM

Space is limited and will be available on a first-come basis.

The main event begins at 4:00 PM at SunnyBrook Estate

42430 Moonridge Rd, Big Bear Lake, CA 92315

Guests will enjoy drinks and small bites followed by a panel discussion hosted by Alyssa Roenigk, ESPN Broadcast Journalist and Senior Writer.

The discussion will feature members of the U.S. Rowing Team, along with Johnny Burnham of The Sports Office, sharing what this partnership means for Big Bear and the future of high-performance training in our community.

If you’d like to reserve a spot on the Time Bandit Pirate Ship, please RSVP here:

A quick reminder that Industry Night at Piza Kama is happening this evening, Wednesday, March 18, from 5:00 PM to 7:30 PM.

Location: Piza Kama

Address: 39212 Big Bear Blvd, Big Bear Lake, CA 92315

This is a great opportunity for locals to connect, catch up, and spend time with others in the hospitality community. The evening begins with live music, and the first 25 guests will receive a special gift from Sierra Blue Hotel & Swim Club and Three Pines Cabins.

Bring your coworkers and come unwind with fellow hospitality partners.

Call for General Info
1.800 .424.4232

This email was sent by:
Visit Big Bear, P.O. Box 1936, Big Bear Lake, CA 92315

Unsubscribe