Q1 Digital Summit Reminder — March 4 at 3:00 PM (Updated) + Fire Rock Mixer RSVP 

Quick update: We moved the summit to 3:00 PM due to a rescheduled City Planning Commission meeting that conflicted with our original time.

What we’ll cover (high level):

• Lodging + visitor demand trends (Key Data snapshot)
• Placer.ai insights with Melissa
• Demand drivers: Roads to Big Bear update + Spring campaign overview
• Season events calendar: key dates, permitting, and how to submit/participate
• Event/destination PR: what to expect from our PR efforts
• Care for Big Bear: Dark Sky Initiative + “Every Stay Gives Back”
• Chamber update: what’s coming + how to participate
• Panel discussion: practical ways we can stay resilient and diversify in low/no-snow periods
• Docuseries trailer premier

Q1 2026 Visit Big Bear Digital Summit

Where: Zoom

Date: March 4, 2026

Time: 3:00 PM Pacific

Business Leader Mixer (in-person)

Right after the summit (March 4th), we’ll gather for a Business Leader Mixer at Fire Rock at 6:00 PM.

Just a quick reminder that our March to the Mountains Lift Ticket Giveaway is live—and you’re welcome to market it on your channels.

If a guest books directly with you and meets all the requirements, you can opt them into the promotion through your booking engine account—even if your property isn’t listed on the booking engine—by using the “Link Guest to promotion” button at the top of this page:

https://book.bigbear.com/managers.php?type=bookings-promotions

Don’t have a booking engine account yet? You’ll need to create one to access the “Link Guest to promotion” form:

https://book.bigbear.com/signup.php

Full promo details and requirements:

https://www.bigbear.com/march-to-the-mountains-lift-ticket-giveaway/

We’ve updated the Roads to Big Bear toolkit to reflect current road conditions. Please use the latest messaging and creative assets in your guest communications (confirmation/pre-arrival emails, website FAQs, social posts, and any printed signage) so visitors get consistent, clear guidance before they drive up. 

Toolkit + messaging (BigBear.com): https://www.bigbear.com/roads-to-big-bear-toolkit/ 

Updated asset folder (Brandfolder): https://brandfolder.com/s/q7vx27nm6n66k98p8cxzcrq8 

A big part of the strategy is encouraging Hwy 18 via Lucerne Valley when possible, plus earlier arrivals (Thursday) and later departures (Monday) to help ease peak-weekend congestion on Hwy 330. 

Thank you,

Mike Lindsey
Director of Engagement

Call for General Info
1.800 .424.4232

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