Winter Partner Assets Now Available + Roads to Big Bear Toolkit & Festival of Lights

Dear Members & Partners,

 

Your Winter Partner Marketing Assets are now live and ready to use. These include winter campaign photography, and additional materials to support your seasonal marketing. We will continue adding more assets — including video — in the coming days.

 

Access the Winter Partner Assets:

https://brandfolder.com/s/srvskbrhjfhnfhp3hc6p8m6

 

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Roads to Big Bear Toolkit – Please Use in ALL Guest Communications

 

To help ensure visitors receive consistent and accurate travel guidance this winter, we’ve created the Roads to Big Bear Toolkit for you and your teams:

 

Roads to Big Bear Toolkit:

https://brandfolder.com/s/qw9qsxhwxj3xkztn2xtpm3mr

 

The toolkit includes:

  • Messaging for use in pre-arrival and confirmation emails
  • Photography and video assets
  • Maps and visual route guidance highlighting Highway 18 via Lucerne Valley
  • Marketing assets to support valley-wide unified winter messaging

 

Our shared goal is for every guest — no matter who they book with or where they get information — to hear the same clear, helpful guidance before they begin their drive.

 

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Festival of Lights Competition Has Begun!

 

The Second Annual Festival of Lights is officially underway, and we encourage you to help spread the word. This is a wonderful activity for families, friends, visitors, and locals to enjoy all season long.

 

Maps and ballots are available for pickup at the Big Bear Visitor Center if you’d like to offer them at your establishment.

 

More info:

https://www.bigbear.com/events/holiday-competition/

 

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Thank you for your partnership and for supporting unified winter messaging across our community. Please reach out if you need any assets, materials, or assistance.

 

-The Visit Big Bear Team

 
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Visit Big Bear, P.O. Box 1936, Big Bear Lake, CA 92315

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