Fall Digital Summit & Sandy’s Mixer Unified Winter Messaging |
Dear Members & Partners, This is a friendly reminder to register for the Visit Big Bear Fall Partner Digital Summit. It's very important to attend as we prepare for a unique winter ahead. With Highway 38 closed all winter, our entire business community needs to be aligned on alternate route messaging. Together with Big Bear Mountain Resort, the City of Big Bear Lake, the Chamber, and all of you, our goal is to speak with one voice and one message to: - Mitigate traffic impacts on Highway 330
- Encourage visitors to arrive early and stay late
- Direct guests to use Highway 18 through Lucerne Valley for the best experience
Your participation is essential so that every front desk, call center, website, and social channel in the valley is sharing the same clear, helpful guidance with winter guests. |
Visit Big Bear Fall Partner Digital Summit Date: Wednesday, November 12 Time: 1:00–3:00 PM Format: Zoom webinar Brief Agenda Summary - Roads to Big Bear & Alternate Routes
Unified winter messaging while Hwy 38 remains closed: how to guide guests to arrive earlier, leave later, and use Hwy 18 via Lucerne Valley to reduce congestion on Hwy 330.
- Winter Campaign & Valley-Wide Storytelling
Overview of the 2025–26 winter campaign, and how Visit Big Bear, BBMR, the City, the Chamber, and partners will present a consistent story in both snowy and low-snow conditions.
- Partner Toolkit & Co-Op Opportunities
Ready-to-use talking points, road messaging templates, website copy, social assets, and cooperative marketing options to plug your business into the broader campaign.
- Marketing Engine: PR, Content & Digital Support
How Visit Big Bear will leverage PR, content, paid media, email, and BigBear.com to drive “come early, stay late, use 18” and highlight your business.
- Traveler Insights & Q&A
Key visitor trends for 2025 and how we position Big Bear as an all-weather, easy-to-reach mountain destination, followed by Q&A and next steps.
|
Post-Summit Business Mixer at Sandy’s Sports Bar Date: Wednesday, November 12 Time: 6:00–8:00 PM Location: Sandy’s Sports Bar, Big Bear Lake
After the summit, please join us at Sandy’s Sports Bar for a casual mixer to continue the conversation, connect with fellow business leaders, and share ideas on winter readiness. Food and your first drink will be provided. |
Thank you in advance for making this a priority. With Highway 38 closed, your engagement is critical to ensuring visitors have a smooth, positive experience getting to and from Big Bear this winter. See you there, -The Visit Big Bear Team |
Call for General Info
1.800 .424.4232 This email was sent by:
Visit Big Bear, P.O. Box 1936, Big Bear Lake, CA 92315 |
|
|
|
